Blue House is a clean, modern layout designed for the real estate, house building company. It’s mainly targeted to 40-50 years old audience, who are interested in investing money in building property. Layout structure is easy to navigate and brings the clean message about the purpose of the website. All important information is gathered at the landing page and requires user’s’ minimum effort to reach to it. Design is simple and allows the company to build trust between users, by applying the right color scheme with blue elements. The structure is divided to sections, highlighting main services.